Your P&L Lives in Nine Portals and Arrives Forty Days Late.Your P&L Arrives Forty Days Late.
ForceSight Money assembles one P&L and one cash position every morning, from your own records, with every figure marked by how it can be proved.One P&L and one cash position, every morning — every figure marked by how it can be proved.
Live on ForceSight · 250+ consumer brands
The morning position
Two Questions a Finance Lead Has Before the Day Starts.Two Questions Before the Day Starts.
What moved my margin this month, and where is my cash. ForceSight answers both from the same set of records, and marks each line by how it can be verified. Switch off the classes we cannot stand behind and watch both totals fall. Those are the honest ones.What moved my margin, and where is my cash. Both answered from the same records — switch off what we cannot stand behind and watch the totals fall.
What it covers
Covers Everything Your Finance Office Watches. In One Place.Everything Your Finance Office Watches.
Margin and cash — the two lines every consumer brand lives on. Profit by SKU, ad spend against sales, settlements against the bank, inventory against demand. All counted, nothing blended away.Margin and cash — the two lines every consumer brand lives on. All counted, nothing blended away.
Contribution, Layer by Layer
Every cost layer between a listed price and a landed margin, per SKU and per channel, so a healthy blended number cannot hide a loss-making line.
Spend Against What It Sold
Campaign and listing level spend read against net sales in the same window, so non-performing spend is visible as a margin line, not a marketing metric.
Settlements Against the Bank
Orders matched to settlement records to bank credits. Overdue beyond each platform's own cycle, short-paid, and negative once fees exceed realisation.
Cover, Cash and Returned Stock
Days of cover against forecast demand, stock ageing, and returned or RTO units that left the shelf but were never confirmed back in.
Channel coverage
A Single-Channel Tool Cannot Close Your Month.One Channel Cannot Close Your Month.
Because the deductions sit across all of them.
Marketplace
Amazon, Flipkart, Myntra, Meesho, Ajio, Nykaa, Snapdeal
Quick Commerce
Blinkit, Zepto, Swiggy Instamart
Own Site
Your own website and the orders that come through it
Ads
The ad accounts running against every channel above
A morning on ForceSight
Found. Assigned. Fixed. Verified.
Jira for your P&L. Every morning, AI ranks your costliest problems with proposed fixes — your team owns them, and ForceSight Money confirms the recovery in your actual sales before anything closes.Jira for your P&L. AI ranks your costliest problems with proposed fixes, your team owns them, and ForceSight Money confirms the recovery in your actual sales.
The Costliest Line, First
Every finding carries a rupee figure for the month, the count of items behind it, and a confidence marker. One is flagged as the single thing to do first.Every finding carries a rupee figure, an item count and a confidence marker. One is flagged as the thing to do first.
In the primary analysis window of 22 Jul 2026 to 21 Aug 2026, the brand expended ₹1.22Cr on advertising campaigns for 677 parent products that generated ₹0 in net sales. This leakage is predominantly driven by a single listing on Zepto (PARENTPRODUCTID_28) consuming ₹1.21Cr in ad spend without delivering any revenue, alongside 538 parent listings on Myntra (₹69.3K spend), 39 on Flipkart (₹19.0K spend), and 90 on Meesho (₹11.6K spend). The entire ₹1.22Cr represents 100% direct capital waste that can be immediately recovered or redeployed to high-performing catalog items.
Opens Onto the Rows Underneath
The exact listings, orders or settlement records behind the number, downloadable, with a link through to the full analyst view already filtered to that line.The exact rows behind the number, downloadable, linked through to the full analyst view.
The Decision Goes on the Record
Pick a course of action, write what you decided, and it sits with the finding it came from rather than in a chat thread nobody can find at close.Pick an action, write what you decided, and it sits with the finding — not in a chat thread.
Verification
Every Proposed Action Tells You How It Will Be Checked,
Before You Choose It.Every Action Tells You How It Will Be Checked.
That gap is the product working, not the product failing.
Three classes, shown in the product, on every option. The third one is the reason to believe the first two. A tool that never admits what it cannot see is a tool asking you to take its whole number on faith.Three classes, on every option. The third is the reason to believe the first two.
Only the first class counts automatically against confirmed impact, which is why the confirmed figure on your dashboard will always be smaller than the identified one.Only the first counts automatically, so the confirmed figure is always smaller than the identified one.
Immediately pause inactive parent campaigns
you confirmHalt all ad sets targeting PARENTPRODUCTID_28 on Zepto and automate daily negative keyword/SKU exclusion scripts across Flipkart, Myntra, and Meesho for listings with zero sales over a rolling 7-day lookback.
Implement automated zero-sales kill switches
you confirmConfigure marketplace ad automation rules to automatically pause keywords or SKU bids if zero conversions occur after spending 1.5x the target CPA.
Audit dark store inventory availability
you confirmVerify whether zero sales on Zepto and quick-commerce channels are caused by stockouts at local dark stores while platform ad campaigns continued to burn budget.
Underneath
The Brief Sits on Top.
The Analyst Still Goes All the Way Down.The Brief Sits on Top.
The Analyst Still Goes Down.
Nothing is taken away. Filters, custom rules, grouping, 1,700 ready-made reports and CSV export stay exactly where they were. Clicking a line in the brief drops your analyst straight into the full view, already filtered to it.Nothing is taken away. Filters, rules, grouping, 1,700 reports and CSV export all stay. Clicking a line drops your analyst into the full view, already filtered.
Who it is for
Large Enough to Leak Seriously.
Not Large Enough for a Reconciliation Team.Large Enough to Leak.
Too Small for a Recon Team.
Past roughly ₹20 crore of gross merchandise value, marketplace deductions and returned stock stop being a rounding error on the P&L. Below roughly ₹300 crore, there is no four-person team catching them. That band is where ForceSight is built to sit.Past roughly ₹20 crore GMV, deductions and returned stock stop being a rounding error. Below roughly ₹300 crore, no team is catching them. That band is where ForceSight sits.
You Still Own Finance
The deductions, the stock that never came back and the spend that sold nothing are rupees off your contribution. You see them the morning they happen, at the size they are, and not forty days later when the month is already closed.
You Defend the Number
Every figure has to survive a board question. Traceability to source rows is not a feature here, it is the point.
You Rebuild It by Hand Today
Keep the depth. The brief removes the assembly work, not the ability to go all the way down into the data.
Questions
What Finance Teams Ask Before the First Call.What Teams Ask Before the First Call.
Is this a reconciliation tool or a P&L tool?
Both, because for a brand selling through marketplaces they are the same question. Reconciliation determines what your revenue and deductions actually were. Until that is settled, the P&L is an estimate. ForceSight covers profit, settlements, inventory and advertising as inputs to one contribution figure and one cash position.
Which marketplaces and platforms do you cover?
Amazon, Flipkart, Myntra, Meesho, Ajio, Nykaa, Snapdeal, and the quick-commerce platforms Blinkit, Zepto and Swiggy Instamart, alongside your own website and the ad platforms running against them. A single-channel tool cannot close your month, because the deductions sit across all of them.
Does an AI model calculate any of my numbers?
No. Figures are computed by a deterministic reconciliation engine against your own records. The language layer explains, ranks and proposes from a governed catalogue. It is never permitted to emit a rupee value.
How do you know a fix actually worked?
Every proposed course of action carries one of three verification classes before you choose it: checked by your data, proof you attach, or you confirm and we state plainly that we cannot track it. Only the first is counted automatically against confirmed impact.
Do you replace our accounting system or our BI stack?
No. Your books stay where they are. ForceSight sits between the platform data and the close, producing the reconciled position that your accounting system and your board pack both depend on.
What do you need to start?
Read access to your marketplace seller accounts, ad accounts and order data. Most brands see a first brief within days rather than weeks, because ForceSight reads the files and reports you already have rather than requiring a data warehouse project first.
Get started
See Your Own Margin and Cash Position From One Morning of Data.See Your Own Position From One Morning of Data.
We run the first deep analysis on your real records. You see the ranked position, the rows behind every line, and the verification class on each proposed course of action.We run the first deep analysis on your real records — the ranked position, the rows behind every line, and the verification class on every option.
Onboarding needs read access to your seller, ad and order accounts · first brief in days