At a Glance
- Client: Evenflow Brands (House of Brands aggregator scaling e-commerce businesses)
- Scale: ₹100 Crore+ Annual Revenue
- Business Model: Predominantly B2B (Amazon Vendor Central, Quick Commerce, etc.)
- Impact: ₹40 Lakhs+ Recovered | 100% Reconciliation Visibility
The Customer: A House of Brands at Scale
Evenflow Brands acquires and scales third-party e-commerce businesses, transforming them into category leaders. With a portfolio generating ₹100 Crores annually, their operations span the entire Indian e-commerce spectrum, with a heavy focus on B2B channels like Amazon Vendor Central (VCP) and the rapidly growing Quick Commerce sector (Zepto, Blinkit, Swiggy Instamart).
The Challenge: The Reconciliation Nightmare
Operating at a ₹100 Crore scale means processing thousands of invoices monthly. For Evenflow, the sheer volume of transactions created a financial blind spot.
While their ERP recorded sales perfectly, the reality of "Cash in Bank" was disconnected from "PO Raised".
- The Amazon VCP Loop: They faced constant Shortage Claims (SC). Money was being deducted for goods Amazon claimed weren’t received. While some were reversed (SCR), tracking which claims were still valid and which were errors was a manual impossibility.
- The Quick Commerce Maze: On platforms like Blinkit and Zepto, payments trickled in on a “Sale or Return” (SOR) basis. A single invoice would be paid out in 10 different fragments over 3 months, often with “hidden” deductions for marketing or damage.
The finance team was stuck in "Data Paralysis," unable to confidently tell which invoices were fully settled and where money was leaking.
The Solution: ForceSight’s "One-Line Invoice"
Evenflow deployed ForceSight to automate their financial reconciliation and recover lost capital.
1. Unifying the Data (The One-Line Invoice) ForceSight integrated directly with Evenflow’s marketplace portals to create a "One-Line Invoice" view.
- Instead of checking three different reports (Payment Advice, Returns Report, Shortage Report), ForceSight married every single activity—Shortage Claims, Reversals, Debit Notes, and AP/AR Offsets—back to the original Invoice ID.
2. Identifying the Leak The system immediately flagged discrepancies. It highlighted:
- Invoices that were “closed” in the ERP but still had outstanding Shortage Claims in reality.
- Quick Commerce payments that had stopped trickling in, leaving 15% of an invoice unpaid due to forgotten “Sale or Return” inventory.
The Results: ₹40 Lakhs Back to the Bottom Line
The clarity provided by ForceSight turned reconciliation from a backend chore into a profit center.
- ₹40 Lakhs+ Recovered: By arming themselves with precise data, Evenflow was able to successfully dispute invalid Shortage Claims and recover payments that had simply slipped through the cracks.
- Operational Confidence: The finance team no longer writes off “miscellaneous variances.” They now have a precise, automated view of every rupee outstanding, allowing them to focus on scaling their brands rather than chasing spreadsheets.
