Forcesight.ai

Position: Digital Marketing Manager

Location: Bangalore
Experience: 3 โ€“ 5 years

About Forcesight:

Forcesight is an AI-powered finance co-pilot for consumer brands, providing intelligent solutions for profit analysis, payment reconciliation, inventory planning, brand intelligence, and marketing ROI optimization. Our platform helps D2C and e-commerce brands make data-driven decisions to maximize profitability across marketplaces.

Role Overview:

Weโ€™re looking for a strategic Digital Marketing Manager to own and drive our marketing initiatives in India with an eye on US market expansion. This role offers a unique opportunity to build and execute marketing strategies for a cutting-edge B2B SaaS product in the e-commerce enablement space.

 

Key Responsibilities:

โ€“ Develop and execute comprehensive digital marketing strategies for India and US markets
โ€“ Own end-to-end content marketing initiatives including blogs, whitepapers, and case studies
โ€“ Drive lead generation through multiple digital channels
โ€“ Manage our social media presence across LinkedIn, Twitter, and other relevant platforms
โ€“ Plan and execute webinars, virtual events, and industry conferences
โ€“ Create and optimize marketing campaigns across different channels
โ€“ Develop and maintain marketing analytics dashboards
โ€“ Collaborate with sales team to create effective sales enablement content
โ€“ Manage relationships with marketing agencies and vendors
โ€“ Build and manage the marketing team as we scale

Required Qualifications:

โ€“ 3-5 years of B2B marketing experience, preferably in SaaS/technology
โ€“ Proven track record in digital marketing and lead generation
โ€“ Experience with marketing automation tools and CRM systems
โ€“ Strong understanding of content marketing and SEO
โ€“ Experience with marketing analytics and data-driven decision making
โ€“ Excellent written and verbal communication skills
โ€“ US Market  B2B SaaS marketing experience is a strong plus

Essential Skills:

โ€“ Deep understanding of B2B marketing funnel and metrics
โ€“ Proficiency in marketing tools (HubSpot, Google Analytics, SEMrush, etc.)
โ€“ Strong content creation and editorial skills
โ€“ Data analysis and reporting capabilities
โ€“ Project management and organizational skills
โ€“ Strategic thinking and problem-solving abilities
โ€“ Understanding of e-commerce and fintech landscapes
 

Technical Knowledge:

โ€“ Marketing automation platforms
โ€“ SEO/SEM
โ€“ Google Ads and LinkedIn Ads
โ€“ Web analytics
โ€“ Marketing attribution modeling
โ€“ Basic understanding of HTML/CSS
โ€“ Marketing CRM systems

What We Offer:

โ€“ Opportunity to build marketing function from ground up
โ€“ Significant equity ownership in a high-growth venture
โ€“ Competitive compensation package
โ€“ Comprehensive health insurance
โ€“ Professional development opportunities
โ€“ Work with a dynamic and passionate team

The Ideal Candidate:

Weโ€™re looking for someone who has a proven track record in B2B SaaS marketing, is metrics-driven, and can think strategically while executing tactically. Experience in both Indian and US markets is a plus, but most importantly, we want someone who is passionate about building and scaling marketing operations in a fast-growing startup.