Digital Marketing Manager – Forcesight.ai

Position: Digital Marketing Manager

Location: Bangalore

Experience: 3 – 5 years

About Forcesight:

Forcesight is an AI-powered finance co-pilot for consumer brands, providing intelligent solutions for profit analysis, payment reconciliation, inventory planning, brand intelligence, and marketing ROI optimization. Our platform helps D2C and e-commerce brands make data-driven decisions to maximize profitability across marketplaces.

Role Overview:

We’re looking for a strategic Digital Marketing Manager to own and drive our marketing initiatives in India with an eye on US market expansion. This role offers a unique opportunity to build and execute marketing strategies for a cutting-edge B2B SaaS product in the e-commerce enablement space.

Key Responsibilities:

– Develop and execute comprehensive digital marketing strategies for India and US markets

– Own end-to-end content marketing initiatives including blogs, whitepapers, and case studies

– Drive lead generation through multiple digital channels

– Manage our social media presence across LinkedIn, Twitter, and other relevant platforms

– Plan and execute webinars, virtual events, and industry conferences

– Create and optimize marketing campaigns across different channels

– Develop and maintain marketing analytics dashboards

– Collaborate with sales team to create effective sales enablement content

– Manage relationships with marketing agencies and vendors

– Build and manage the marketing team as we scale

Required Qualifications:

– 3-5 years of B2B marketing experience, preferably in SaaS/technology

– Proven track record in digital marketing and lead generation

– Experience with marketing automation tools and CRM systems

– Strong understanding of content marketing and SEO

– Experience with marketing analytics and data-driven decision making

– Excellent written and verbal communication skills

– US Market B2B SaaS marketing experience is a strong plus

Essential Skills:

– Deep understanding of B2B marketing funnel and metrics

– Proficiency in marketing tools (HubSpot, Google Analytics, SEMrush, etc.)

– Strong content creation and editorial skills

– Data analysis and reporting capabilities

– Project management and organizational skills

– Strategic thinking and problem-solving abilities

– Understanding of e-commerce and fintech landscapes

Technical Knowledge:

– Marketing automation platforms

– SEO/SEM

– Google Ads and LinkedIn Ads

– Web analytics

– Marketing attribution modeling

– Basic understanding of HTML/CSS

– Marketing CRM systems

What We Offer:

– Opportunity to build marketing function from ground up

– Significant equity ownership in a high-growth venture

– Competitive compensation package

– Comprehensive health insurance

– Professional development opportunities

– Work with a dynamic and passionate team

The Ideal Candidate:

We’re looking for someone who has a proven track record in B2B SaaS marketing, is metrics-driven, and can think strategically while executing tactically. Experience in both Indian and US markets is a plus, but most importantly, we want someone who is passionate about building and scaling marketing operations in a fast-growing startup.