Forcesight is an AI-powered finance co-pilot for consumer brands, providing intelligent solutions for profit analysis, payment reconciliation, inventory planning, brand intelligence, and marketing ROI optimization. Our platform helps D2C and e-commerce brands make data-driven decisions to maximize profitability across marketplaces.
Role Overview:
We're looking for a strategic Digital Marketing Manager to own and drive our marketing initiatives in India with an eye on US market expansion. This role offers a unique opportunity to build and execute marketing strategies for a cutting-edge B2B SaaS product in the e-commerce enablement space.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies for India and US markets
- Own end-to-end content marketing initiatives including blogs, whitepapers, and case studies
- Drive lead generation through multiple digital channels
- Manage our social media presence across LinkedIn, Twitter, and other relevant platforms
- Plan and execute webinars, virtual events, and industry conferences
- Create and optimize marketing campaigns across different channels
- Develop and maintain marketing analytics dashboards
- Collaborate with sales team to create effective sales enablement content
- Manage relationships with marketing agencies and vendors
- Build and manage the marketing team as we scale
Required Qualifications:
- 3-5 years of B2B marketing experience, preferably in SaaS/technology
- Proven track record in digital marketing and lead generation
- Experience with marketing automation tools and CRM systems
- Strong understanding of content marketing and SEO
- Experience with marketing analytics and data-driven decision making
- Excellent written and verbal communication skills
- US Marketย B2B SaaS marketing experience is a strong plus
Essential Skills:
- Deep understanding of B2B marketing funnel and metrics
- Proficiency in marketing tools (HubSpot, Google Analytics, SEMrush, etc.)
- Strong content creation and editorial skills
- Data analysis and reporting capabilities
- Project management and organizational skills
- Strategic thinking and problem-solving abilities
- Understanding of e-commerce and fintech landscapes
Technical Knowledge:
- Marketing automation platforms
- SEO/SEM
- Google Ads and LinkedIn Ads
- Web analytics
- Marketing attribution modeling
- Basic understanding of HTML/CSS
- Marketing CRM systems
What We Offer:
- Opportunity to build marketing function from ground up
- Significant equity ownership in a high-growth venture
- Competitive compensation package
- Comprehensive health insurance
- Professional development opportunities
- Work with a dynamic and passionate team
The Ideal Candidate:
We're looking for someone who has a proven track record in B2B SaaS marketing, is metrics-driven, and can think strategically while executing tactically. Experience in both Indian and US markets is a plus, but most importantly, we want someone who is passionate about building and scaling marketing operations in a fast-growing startup.
