Forcesight.ai

The Hidden Profit Killers:

Why Unit-Level Economics Matter for Consumer Brands

Introduction

You know your total revenue. You know your total costs. But do you know which products, channels, or customers are actually driving profit? For consumer brands, the devil is in the details—and those details live at the unit level.

The Unit Economics Blindspot:

Most consumer brands operate with aggregate financial data that masks critical insights:

  • Product A might have 40% gross margins but negative contribution after marketing
  • Channel B delivers volume but destroys profitability through hidden fees
  • Customer segment C appears valuable but has unsustainable acquisition costs

ForceSight's Unit-Level Analysis:

Our platform breaks down every transaction to reveal:

  • True product profitability including all allocated costs
  • Channel performance with full cost attribution
  • Customer lifetime value with accurate acquisition costs
  • Geographic profitability accounting for logistics and local factors

The Bottom Line:

In consumer goods, margins matter more than volume. With ForceSight's unit-level economics, you'll stop leaving money on the table and start making every decision count.

Actionable Insights, Not Just Numbers:

ForceSight doesn't just show you the data—it identifies the actions:

  • Sales Velocity analysis including period over period comparison & understanding associated levers – Ads, Inventory, Pricing
  •  Discontinue Product X in Marketplace Y to increase overall margin by 8%
  • Shift 30% of marketing budget from Channel A to Channel B for 15% ROI improvement
  • Expenses increasing without awareness of the brand
  • Place inventory  in Region Z to optimize for costs & sales throughput
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